Hogar de Cristo's Café
A literary café as a reason to come together.
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Original project material. Brand references do not imply a commissioned campaign or endorsement.
01 / The challenge
The academic proposal explores crowdfunding for a literary café supporting Hogar de Cristo beneficiaries with disabilities.
02 / The idea
Use a campaign film to introduce the café and invite support for the proposed initiative. The characters were selected to reflect people living with different disabilities and conditions while keeping their individual talents at the centre of the story. Through the people who take part in the literary café, the campaign shows that disability does not define creative ability: talent can flourish when it is given space, recognition and support.
Creative rationale
The concept gives the fundraising invitation a concrete focus: a literary café as a place for culture and connection.
03 / The execution
An original academic campaign film, preserved as project material.
04 / My contribution
I helped develop the creative idea and bring it into production, coordinated the division of tasks, performed in the film and edited the video. The project was a shared effort with the team credited below.
Project credits: Derek Niedbalski, Max Langevin, Clemente Garcia, Luc Romersa, Pablo Zenteno.
05 / The final work
An academic fundraising film introducing the literary café proposal and inviting people to support it.