Sport Wagon
A winning campaign for Mall Sport, turning the daily commute into time to move.
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Original project material. Brand references do not imply a commissioned campaign or endorsement.
01 / The challenge
This academic concept explores how physical activity could fit into the time people already spend commuting in Santiago.
02 / The idea
Propose stationary bicycles in subway carriages, connecting a sports retailer with a familiar daily journey.
Creative rationale
Instead of asking people to find a separate time to exercise, the idea places movement within an existing routine. The transport partnership and installation are proposals, not documented deployments.
03 / The execution
A concept film illustrating the proposed Sport Wagon experience.
04 / My contribution
I developed the creative idea and handled its execution, performance and video editing. I also organised the production tasks to bring the concept into a finished film.
Project credits: Derek Niedbalski.
05 / The final work
A concept film showing how exercise could become part of the daily commute. The campaign was selected as the winning proposal for Mall Sport at STRESS.
STRESS / Winning campaign
Sport Wagon was selected as the winning campaign in the inter-university course competition hosted by Universidad del Desarrollo for Mall Sport.
What is STRESS?
STRESS is a festival organised by the Advertising programme at Universidad del Desarrollo as part of its IN/OUT programme. It gives students the opportunity to work with real brands from their first year, gain practical experience and develop ideas connected to the social causes supported by participating sponsors.