Suzuki
Swift
Selecting a global visual system for the models available in Chile.
Selected Chilean campaign material. Original brand assets and production remain credited to their respective creators.
01 / The challenge
The international Swift campaign supplied a broad library of films, photographs and graphic executions covering different vehicle versions and markets. Communications for Chile needed to use visuals that accurately represented the models and configurations offered locally.
02 / The approach
Review the available campaign library, compare the cars shown across the assets and select a coherent group of graphics for the Chilean market. Product accuracy was as important as visual impact: the selected images had to preserve the global identity while remaining relevant to the local offer.
Campaign context
The global “Make Your Mark” platform presented the Swift as stylish, sporty and fun to drive. Its central visual device used GPS art and movement through the city to express individuality.
03 / The execution
The final selection combined adaptable product photography, campaign key visuals and format-specific graphics for print and digital communication. Local executions could then incorporate market information, features, pricing and legal copy without losing the recognisable Suzuki visual system.
04 / My contribution
I reviewed the graphics supplied for the Swift campaign and determined which visual assets should be used in Chile. The selection required checking that the vehicles shown matched the Swift models and configurations available in the local market.
My role focused on visual selection and market alignment: choosing the most accurate graphics and maintaining consistency between the international campaign system and the Chilean product offer.
05 / Selected work
A concise selection showing how the campaign system translated across local print, display and product-focused formats.
Chile-ready assets
The gallery prioritises pieces that matched the models and configurations available in Chile while preserving the energy of the wider Swift campaign.
Make Your Mark
The global film demonstrates the visual platform behind the supplied campaign library: two Swifts use their routes through the city to create GPS art.
Global campaign film included as project context. My contribution focused on selecting graphics for the Chilean market, not on authorship of the original film or photography.